Stop Texting and Driving -- And Spread the Word | Digiday
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause.
Steve Babcock, executive creative director at EVB, has created a special social campaign and site called the “ Red Thumb Reminder ” to remind drivers to put down their smartphones and concentrate on the road instead of checking who just liked their photo on Instagram.
As the site explains, all you have to do is paint one of your thumbnails red so that when you feel the urge to text and drive, you will put your phone right back down. Babcock got the idea from his 9-year-old daughter Berlin who ties a piece of yarn around her finger to remember something for school....